QualData focuses closely on implementing features on a Web site that offer the greatest possibility of one or more of the following three (3) benefits:

1. Increase Revenues
   This is probably the most talked about and visible aspect of the payback from a Web site. Being able to generate new sales and/or new prospects for your product or service is clearly an important aspect of investing in a Web site. One of the most important benefits of a Web site is its ability to allow you to cross sell your various products/services. The "self-directed" nature of this medium makes it a perfect tool for allowing site visitors to sell themselves.
2. Reduce Costs
   While not quite as flashy as new or increased revenue, reducing costs essentially has the same impact on your balance sheet. The ability to communicate your marketing message, distribute up-to-date information and provide support/service via your Web site can, over time, have a very significant impact on your current costs. A simple example of this concept can be seen with the standard FAQ page on most sites. By encouraging a customer base to check on the FAQ page for answers to commonly asked questions, a reduction in people time typically spent on answering those types of questions can be realized.
3. Strengthen Customer Relations
   Perhaps more important than the first two benefits talked about above, strengthening your relationship with your customer is critical given today's cut throat competitive marketplace. The costs of acquiring a NEW customer are many times more expensive than retaining an existing one. Many customers today don't need much of a reason to change vendors, and that can obviously wreak havoc on a client base. A Web site sends a message to your current and future customers that you care about their time and want to be accessible 24 hours a day. And after all, that's really what the Internet is all about; convenience and accessibility!